深圳乐高乐园®度假区2022年项目建设回顾

新浪广东
关注12月28日,第十八届中国(深圳)国际文化产业博览交易会(简称“深圳文博会”)在深圳国际会展中心拉开帷幕,作为大湾区首个国际IP亲子家庭娱乐主题乐园度假区,深圳乐高乐园度假区亮相大鹏新区展馆现场,并且通过视频短片回顾了项目过去一年的建设进展,吸引不少参展游客驻足观看。

深圳乐高乐园®度假区文博会展位-1

深圳乐高乐园®度假区文博会展位-2
回顾2022年,深圳乐高乐园®度假区持续积极推进项目建设。目前,主题乐园地下桩基已完工,并已有序开展地面工程施工。

深圳乐高乐园®度假区项目已有序开展地面工程施工
其中,深圳乐高乐园®度假区全新打造的三大主题酒店主体部分目前已初见雏形,酒店建筑主体拔地而起。

深圳乐高乐园®度假区主题酒店主体部分初见雏形
与此同时,今年深圳乐高®乐园度假区积极搭建开业筹建团队,招募各界有志人士加入这个奇思妙想的大家庭。外部合作伙伴洽谈也已启动,期待一同为深圳乐高®乐园度假区的明天开造,为中国和大湾区游客共创无限玩乐可能。展望2023年,深圳乐高乐园®度假区将继续推进建设及各项工作进程,给大家带来更多惊喜。

深圳乐高乐园®度假区周边环境(图源:林宏松)
选址深圳大鹏新区,深圳乐高乐园®度假区由全球家庭娱乐巨头默林娱乐集团独家运营,是专门为2-12岁子家庭设计的乐高®主题乐园和酒店综合度假区,建成后将成为全球最大的乐高乐园®度假区。其中,乐高®主题乐园园区内将有9大主题区、超过100个互动游乐设施、表演和景点。建成后的深圳乐高乐园®度假区还将包括全球最大乐高乐园®水上乐园,以及3大全新打造的提供超1000间房间的主题酒店,致力为大湾区家庭带来具有创造力和想象力的一站式多日度假体验。

深圳乐高®乐园度假区
秉持着品牌独特的“寓教于乐”的理念,深圳乐高乐园®度假区除了有原汁原味的乐高乐园游玩体验之外,还将融合中国和大湾区的文化,结合深圳科技创新的优势,推出多个全球首发的主题区、游乐设施创新设计和沉浸式表演,引领大湾区家庭娱乐。
[英文稿 PRESS RELEASE]
LEGOLAND® SHENZHEN RESORT 2022 Construction Review:the park’s piling work was completed, and the structure of three themed hotels has started to take shape
In 2022, LEGOLAND® SHENZHEN RESORT has witnessed positive construction progress。 At present, the theme park’s piling work was completed, and the above-ground construction has started orderly。
Specifically, the three new themed hotels in LEGOLAND® SHENZHEN RESORT has been gradually unveiling their first look, as the main body of hotel buildings has started to take shape。
Meanwhile, this year LEGOLAND® SHENZHEN RESORT also actively built up the pre-opening team, welcoming all talented people to join this fantastic family。 There has also been high interests from external partners to be part of the exciting development to create unlimited fun for our visitors。 Looking forward to 2023, LEGOLAND® SHENZHEN RESORT will continue to drive the construction progress, and bring more news to the public。
Located on the Dapeng New District and exclusively operated by Merlin Entertainments, a global leader in location-based entertainment。 The LEGOLAND® Shenzhen Resort will be the ultimate LEGO® theme park and hotel destination for children aged 2-12 and their families, catering for visitors looking for multi-day breaks and offering more than nine themed areas, as well as over 100 interactive rides, shows and attractions。 The resort will also include the largest LEGOLAND® Water Park and three LEGOLAND® themed hotels, with over 1,000 LEGO® themed rooms, aiming to bring creative and imaginative multi-day experiences for families in the Greater Bay Area。
Upholding the unique concept of ‘Playful Learning’, LEGOLAND® SHENZHEN RESORT will not only maintain the authentic LEGOLAND® experience, but integrate local culture of Greater Bay Area and China, as well as technological innovation, imagination and creativity in Shenzhen to launch various innovative designs, new theme areas, rides and immersive shows for the China market, leading the development of family entertainment in the Greater Bay Area。
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For further details please contact:
Yuna Wang
Yuna.wang@legolandshenzhen.cn
Solar Cai
Solar.Cai@rfcomms.com
关于默林娱乐集团
About Merlin Entertainments
默林娱乐集团是全球领先的家庭娱乐景点营运公司。作为欧洲第一大、全球第二大的旅游景点营运公司,默林娱乐集团在四大洲的25个国家运营着超过140个旅游景点,23间酒店以及6家度假村。公司旨在通过其标志性全球品牌和本土品牌,以及公司全体员工的奉献与热情,为其全球数千万游客打造难忘的体验。公司通过多种模式持续地开发更多精彩的游客体验,持续实现90%以上的客户满意度。
更多资讯请访问:www.merlinentertainments.biz
Merlin Entertainments Limited is a global leader in location-based, family entertainment。 As Europe‘s Number 1 and the world’s second-largest visitor attraction operator, Merlin operates over 140 attractions, 23 hotels and 6 holiday villages in 25 countries and across 4 continents。 Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic global and local brands, and the commitment and passion of its employees。 The Company invests in the development of outstanding visitor experiences across multiple formats, and consistently achieves above 90% guest satisfaction levels。
Visit www.merlinentertainments.biz for more information。
关于乐高乐园®
About LEGOLAND® Parks
默林娱乐集团目前在8个国家运营10家乐高乐园,包括近年开设的迪拜乐高乐园(2016年开园)、日本乐高乐园(2017年开园)、纽约乐高乐园(2021年开园)以及韩国乐高乐园(2022年开园)。
Merlin currently operates ten LEGOLAND® Resorts in eight countries, including the most recent new openings in Dubai (2016), Japan (2017) and New York (2021), and Korea (2022)。
默林娱乐集团同时还运营乐高探索中心,专为10岁以下的亲子家庭提供小型室内互动式乐高乐园玩乐体验,独特的“寓乐于教”理念,让孩子们在玩乐过程中激发出无限的想象力和创造力。
Merlin also operates LEGOLAND Discovery Centres, an indoor interactive LEGO® experience for families with children under the age of 10。 The “playful learning” concept allows children to unleash their imagination and creativity in play。
关于深圳乐高乐园®度假区
About LEGOLAND® Shenzhen Resort
深圳乐高乐园®度假区是专为2-12岁亲子家庭打造的乐高主题乐园和酒店综合度假区,由默林娱乐集团独家运营,是大湾区首个国际IP亲子家庭娱乐主题乐园度假区。位于大鹏新区,占地面积约为58万平方米,建成后的乐高乐园®度假区设有1个乐高乐园®主题乐园 、1个乐高乐园®水上乐园和3家主题酒店。其中,乐高乐园®主题乐园内有9个主题区,提供超过100个游玩设施、剧场表演和玩乐景点,深圳乐高乐园®度假区将融合中国和大湾区的文化,结合深圳科技创新的优势,打造富有科技感的数字化智慧乐园,让孩子和家长一起尽情互动和玩耍,享受一段高质量的寓教于乐的亲子时光。
LEGOLAND® Shenzhen Resort is the ultimate LEGO® theme park and hotel destination for children aged 2-12 and their families。 Located in Dapeng New District, LEGOLAND® Shenzhen Resort will be the first international IP-based family entertainment theme park resort in the Greater Bay Area, covering approximately 580,000 square meters and exclusively operated by Merlin Entertainments。 It will comprise 1 LEGOLAND® Theme Park, 1 LEGOLAND® Water Park and 3 LEGOLAND® themed Hotels。 LEGOLAND® Theme Park will include 9 themed areas, offering over 100 interactive rides, shows and attractions。 The resort is designed integrating local culture of Greater Bay Area and China。 The park will also be a smart park, celebrating technological innovation, imagination and creativity in Shenzhen, while letting children and adults play, ride, climb, build, and learn together, allowing both playful learning and high-quality family time。
Operated exclusively by Merlin Entertainments, LEGOLAND® Shenzhen Resort is the ultimate LEGO® theme park and hotel destination for children aged 2-12 and their families。 Located in Dapeng New District, LEGOLAND® Shenzhen Resort will comprise 1 LEGOLAND® Theme Park, 1 LEGOLAND® Water Park and 3 LEGOLAND® themed Hotels。 LEGOLAND® Theme Park will include 9 themed areas, offering over 100 interactive rides, shows and attractions。 LEGOLAND® Shenzhen Resort will let children and adults play, ride, climb, build, and learn together, allowing both playful learning and high-quality family time。
关于合正集团
About Hazens Holdings
合正集团成立于1996年,经过20多年的发展,公司已经成长为一家以地产开发、文旅度假、医养健康为特色业务,涵盖私募投资、酒店管理、物业管理等业务的集团化公司。Established in 1996, from a single business company in real estate development, Hazens Holdings has developed into a large corporation in more than 20 years, which diversifies its business into Tourist Resort, Healthcare, also sets its foothold into financial investment, hotel management and overseas investment。
默林娱乐集团旗下经典品牌在中国
Merlin attractions in China
- 杜莎夫人蜡像馆 – 北京、上海、香港、武汉、重庆
- Madame Tussauds – Beijing, Shanghai, Hong Kong, Wuhan, Chongqing
- 乐高探索中心 – 北京、上海、沈阳、香港
- LEGOLAND Discovery Centre – Beijing, Shanghai, Shenyang, Hong Kong
- 海洋探索中心 – 上海、沈阳
- SEA LIFE – Shanghai, Shenyang
- 惊魂密境 – 上海
- Dungeons – Shanghai
- 小猪佩奇的玩趣世界 – 上海
- Peppa Pig World of Play – Shanghai
- 大城小像 – 北京
- Little BIG City – Beijing
(来源:深圳乐高乐园)

